If you're in the business of driving revenue growth and haven’t implemented a transactional email strategy, you’re missing an opportunity that will impact your bottom line. In this transactional email series, I'll be covering some of the key concepts to keep in mind when creating a transactional email strategy
During the holidays, we all have an abundance of opportunities to donate our time and money to good causes. One cause we champion at eHouse is Charleston Elves, which is a group of volunteers in the Charleston community who are committed to making sure that children with cancer and their families have a wonderful holiday season.
Back when most of us at eHouse were in elementary art class, our time was spent coloring and collaging, and digital artwork was not a factor (except for us ‘90’s kids who loved some Microsoft Paint). So when we got the opportunity recently to meet some students from Carolina Voyager Charter School who are in the Palmetto Brush art program, it was eye-opening to see how much more digitally aware art programs have become.
You know the saying “a picture is worth a thousand words?” Well, it is especially true in the world of ecommerce. With more and more shoppers making the switch to online shopping out of convenience and availability, retailers need to make up for the lack of physical experience shoppers would normally get from experiencing the product in person. So, as retailers, how do we wisely choose images that will convey the “thousand words” we need them to?
The following four points will help you successfully provide your shoppers with the information they need to plunge into the buying process.
It’s no secret in the office that I’m a Harry Potter fanatic. I’ve read all the books. I’ve seen all the movies. My Spotify is stacked with all seven soundtracks. Needless to say, it came as no surprise when I took a couple days off to head to Orlando and witness the magic for myself. What I came away with was more valuable than any ( over-priced ) souvenir I could’ve purchased.
One of the things we constantly do with our clients is attempt to answer the questions that the top performing competitors can answer today. For example, the best performing marketing departments can answer this question:
Charleston, SC, October 1, 2015 - eHouse Studio was awarded a silver W3 Award on Thursday for its recent responsive web design work for cliffsliving.com. This is the 5th award the eHouse team has been honored with for their work with The Cliffs.
"Great creative should engage, challenge, celebrate and educate. eHouse Studio continues to set the bar very high with work that encompasses these characteristics time and time again," said Yates Jarvis. "Congratulations to the entire team on another global award in luxury real estate."
It should come as no surprise that we're big online shoppers at eHouse. We've scrapped the weekly grocery runs for Amazon Pantry and book concert tickets and cooking classes weekly with the haptic click of a mouse or tap of a finger.
How do the best companies identify, qualify, measure and build a digital relationship with prospects before they're willing to talk to a salesperson?
Today a Hidden Sales Cycle has developed whereby prospects spend 50-90% of their buying journey researching online on their own before reaching out to a sales person. Keeping in mind that 63% of companies that are surpassing their competitors use integrated marketing automation, we've identified and streamlined five basic core methods that you'll want to apply to your strategy in order to best nurture leads and prospects before they’re willing to talk to a salesperson.
User experience design for ecommerce over the past several years has honed in on the big question that companies have seen as critical to driving online sales revenue: how do you expedite the buying process?