In today’s world, where technology plays such an integral role in our everyday lives, it’s no surprise that customers are developing astronomical expectations and competition within eCommerce is growing like wildfire. The driving factor for success has shifted from offering a quality product at a competitive price point to providing an exceptional end-to-end experience for your customers — in what’s being referred to as “the age of the customer”.

It’s a fact; customers are drawn to a good brand story. C’mon, you can’t deny that you’ve fallen prey to buying a product because you fell in love with the brand and wanted to be a part of their story. When leveraged in the right way, brand stories can be incredibly impactful and encourage customers to form a connection with your products. Where better to support that connection than directly on the product page?

If you're in the business of driving revenue growth and haven’t implemented a transactional email strategy, you’re missing an opportunity that will impact your bottom line. In this transactional email series, I'll be covering some of the key concepts to keep in mind when creating a transactional email strategy

It’s no secret in the office that I’m a Harry Potter fanatic. I’ve read all the books. I’ve seen all the movies. My Spotify is stacked with all seven soundtracks. Needless to say, it came as no surprise when I took a couple days off to head to Orlando and witness the magic for myself. What I came away with was more valuable than any ( over-priced ) souvenir I could’ve purchased.