1. Chris Quinn Nominated as a Candidate for the LLS Woman of the Year

    At eHouse, growing both professionally and personally is a core value which often means we look for opportunities to give back. Co-founder and COO, Chris Quinn, has been nominated as a candidate for the Leukemia & Lymphoma Society’s Woman of the Year.

    Chris is on a mission to make an impact on those whose lives have been affected by cancer. In collaboration with our team at eHouse Studio and her campaign team she is partnering with The Leukemia and Lymphoma Society (LLS) on a very ambitious 10-week fund-raising campaign to fight cancer beginning on February 21, 2019.


  2. Seven Reasons Why Shopify Plus Is the Top Choice for Top Brands


    Thriving brands need an eCommerce platform that supports continued growth. Flexibility, scalability, and security are cornerstones to online success. Companies have many eCommerce platforms to choose from, making it a challenge to find the right solution. Things brands should be considering when evaluating their platform are:


    1. Does this platform help stay up with the ever-evolving ways customers are shopping?
    2. Does this platform allow us to innovate in how we sell and the customer experience?
    3. Does this platform continue to improve and adapt the technology to make our jobs easier?
    4. Does this platform integrate with other leading-edge technologies in eCommerce


    Discover seven reasons why Shopify Plus is the top choice for top brands such as Dr. Axe, Magnolia, Kylie Cosmetics, Rebecca Minkoff, Gymshark, and more.

  3. Subscription Best Practices to Increase Sales


    What could be worse than stumbling out of bed after your alarm to make your early morning coffee, only to find out that the coffee bag is filled with mere crumbs? I’m afraid we can all relate to this far too familiar scenario. But in the era of convenience that we live in, this tragedy can be mitigated with—you got it—subscriptions! In this post, we will take a deeper look into the strategies of a few companies that are taking their subscription programs to the next level to encourage subscription use and increase customer cart sizes.

  4. 10 Email Marketing Strategies to Build Customer Loyalty This Holiday 2018

    Email marketing continues to dominate how businesses connect with their customers. Nearly 105 billion emails are sent each day; this number is expected to reach 246 billion before 2020. With potential customers facing this inbox deluge, crafting an email that stands out becomes a challenge. 

    According to Mastercard SpendingPulse, the 2017 online holiday retail sales experienced 18.1 percent year-over-year growth, outpacing retail sales growth overall. Cyber Monday 2017 was the biggest e-commerce day in U.S. history. 

    Here’s a look at several emails online retailers delivered during last year’s holiday season.

  5. Things We Dig From Shopify Unite 2018

    Shopify Unite 2018 was more than just an opportunity to see Justin Trudeau, eat poutine, and see Toronto. It was also a time to hear some big announcements for what is soon to come for brands powered by Shopify Plus over the coming year.

    Here are a few things that really jumped out at us and that we’re super excited about for our clients and brands running on Shopify Plus.

  6. How Wallaroo Hat Company Doubled Black Friday & Cyber Monday Revenue with Shopify Plus and Email Marketing

    Launchpad - Shopify Plus Dashboard


    Just as its name suggests the Shopify Plus platform provides tools to help eCommerce businesses grow and scale without having to re-platform. Having a platform that can grow with your business is essential to ensure that today's hard work can turn into tomorrow’s sales. Launchpad is just one of the many apps from Shopify that allows eCommerce brands to simplify the process around marketing campaigns with automation.

  7. Improve Your eCommerce User Experience with Address Auto-Complete

    Online sellers are investing in technologies to make sure customers have a great experience along the entire buying journey. A key moment for customers in the journey comes during the transition from considering a product, to actually paying for it.

    Within this transaction, sellers rely on users to navigate common forms to share their shipping location.

    Google Maps Address Autocomplete


    Humans are superb at accidentally putting wrong information into forms. This can be particularly troublesome when forms are the primary mechanism for getting products to customers.

  8. How to Optimize eCommerce Conversion Rates by Replacing ‘Quick View’

    Why ‘Quick View’ Isn't the Best Solution for E-CommerceWhy ‘Quick View’ Isn't the Best Solution for E-Commerce


    In our article titled “Why ‘Quick View’ Isn't the Best Solution for E-Commerce” we discussed reasons why many eCommerce sites use a “quick view” modal to allow customers to preview the product details and reasons why this technique can be problematic for an eCommerce user experience. In this article, we hope to guide you towards a better solution to increase eCommerce conversion rates by showing just the right amount of information on product list page (or PLP) items and progressively enhancing on larger devices. We have reviewed a few sample sites solutions which you can download for reference.