Email marketing continues to dominate how businesses connect with their customers. Nearly 105 billion emails are sent each day; this number is expected to reach 246 billion before 2020. With potential customers facing this inbox deluge, crafting an email that stands out becomes a challenge. 

According to Mastercard SpendingPulse, the 2017 online holiday retail sales experienced 18.1 percent year-over-year growth, outpacing retail sales growth overall. Cyber Monday 2017 was the biggest e-commerce day in U.S. history. 

Here’s a look at several emails online retailers delivered during last year’s holiday season.

Just as its name suggests the Shopify Plus platform provides tools to help eCommerce businesses grow and scale without having to re-platform. Having a platform that can grow with your business is essential to ensure that today's hard work can turn into tomorrow’s sales. Launchpad is just one of the many apps from Shopify that allows eCommerce brands to simplify the process around marketing campaigns with automation.