Online sellers are investing in technologies to make sure customers have a great experience along the entire buying journey. A key moment for customers in the journey comes during the transition from considering a product, to actually paying for it.

Within this transaction, sellers rely on users to navigate common forms to share their shipping location.

Humans are superb at accidentally putting wrong information into forms. This can be particularly troublesome when forms are the primary mechanism for getting products to customers.

Beginning a project is an exciting and terrifying time. It’s a motivational rush with clean slates, gripping ideas, and not an impediment in sight. So, why do so many projects fail? Why are they full of so many surprises? A better question to ask yourself might be, “Why didn’t I see this coming?”.